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Advertising : Book Review List

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
List Price: $14.95    Amazon Price: $9.86, this means 35% off!    Used Price: $7.45    Publisher: Back Bay Books (07 January, 2002)
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Marketing : An Introduction (7th Edition) (Marketing: An Introduction) by Gary Armstrong, Philip Kotler
List Price: $116.73    Amazon Price: $93.00, this means 19% off!    Used Price: $30.00    Publisher: Prentice Hall (18 February, 2004)
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Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb by George E Belch, Michael A Belch, George Belch, Michael Belch
List Price: $120.31    Amazon Price: $93.00, this means 22% off!    Used Price: $30.85    Publisher: McGraw-Hill/Irwin (23 April, 2003)
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A Framework for Marketing Management, Second Edition by Philip Kotler
List Price: $115.60    Amazon Price: $94.04, this means 18% off!    Used Price: $47.75    Publisher: Prentice Hall (01 November, 2002)
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Advertising : Principles and Practice (7th Edition) (Advertising: Principles and Practice) by William D. Wells, Sandra Moriarty, John Burnett
List Price: $144.00    Amazon Price: $129.60, this means 10% off!    Used Price: $86.00    Publisher: Prentice Hall (19 May, 2005)
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Marketing Management by Philip Kotler
List Price: $140.40    Amazon Price: $116.50, this means 17% off!    Used Price: $27.00    Publisher: Prentice Hall (May, 2002)
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler
List Price: $39.95    Amazon Price: $25.17, this means 35% off!    Used Price: $23.92    Publisher: Wiley (15 January, 2003)
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The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable by The Group of 33, Seth Godin
List Price: $19.95    Amazon Price: $13.57, this means 31% off!    Used Price: $8.00    Publisher: Portfolio Hardcover (20 October, 2005)
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition) by Thomas T. Nagle, Reed K. Holden, Reed Holden
List Price: $65.00    Amazon Price: $38.44, this means 41% off!    Used Price: $34.98    Publisher: Prentice Hall (15 January, 2002)
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Dry : A Memoir by Augusten Burroughs
List Price: $14.00    Amazon Price: $10.50, this means 28% off!    Used Price: $5.29    Publisher: Picador (01 April, 2004)
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Marketing Strategy by O. C. Ferrell, Michael Hartline
List Price: $100.95    Amazon Price: $83.66, this means 17% off!    Used Price: $47.50    Publisher: South-Western College Pub (06 April, 2004)
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Advertising and Promotion: An Integrated Marketing Communications Perspective, 6 e, with PowerWeb by George E Belch, Michael A Belch, George Belch, Michael Belch
List Price: $120.31    Amazon Price: $9.86, this means 92% off!    Used Price: $45.00    Publisher: McGraw-Hill/Irwin (23 April, 2003)
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Hope Is Not a Strategy : The 6 Keys to Winning the Complex Sale by Rick Page
List Price: $14.95    Amazon Price: $10.17, this means 28% off!    Used Price: $2.10    Publisher: McGraw-Hill (24 March, 2003)
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications by Terence A. Shimp
List Price: $140.95    Amazon Price: $114.17, this means 18% off!    Used Price: $46.99    Publisher: South-Western College Pub (02 July, 2002)
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Basic Marketing Research (with InfoTrac) by Gilbert A. Churchill, Tom J. Brown
List Price: $128.95    Amazon Price: $116.05, this means 9% off!    Used Price: $49.00    Publisher: South-Western College Pub (02 June, 2003)
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Integrated Advertising, Promotion, and Marketing Communications, Second Edition by Kenneth E. Clow, Donald Baack
List Price: $113.33    Amazon Price: $102.00, this means 9% off!    Used Price: $47.50    Publisher: Prentice Hall (07 May, 2003)
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Principles of Marketing (Principles of Marketing) by Philip Kotler, Gary Armstrong
List Price: $166.67    Amazon Price: $166.67    Used Price: $7.60    Publisher: Prentice Hall (01 February, 2005)
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Advertising: Principles and Practice (7th Edition) (Advertising: Principles and Practice) by William D. Wells, Sandra Moriarty, John Burnett
List Price: $160.00    Amazon Price: $149.46, this means 6% off!    Used Price: $69.99    Publisher: Prentice Hall (19 May, 2005)
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Marketing: An Introduction, 7th Edition by Gary Armstrong, Philip Kotler
List Price: $126.67    Amazon Price: $126.67    Used Price: $1.12    Publisher: Prentice Hall (18 February, 2004)
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Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales by Linda Richardson
List Price: $18.95    Amazon Price: $12.89, this means 33% off!    Used Price: $4.35    Publisher: McGraw-Hill (01 September, 1998)
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Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith
List Price: $22.95    Amazon Price: $15.61, this means 31% off!    Used Price: $2.45    Publisher: Business Plus (01 March, 1997)
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Strategic Brand Management, Second Edition by Kevin Lane Keller
List Price: $155.40    Amazon Price: $155.40    Used Price: $39.20    Publisher: Prentice Hall (03 September, 2002)
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Dry: A Memoir by Augusten Burroughs
List Price: $14.00    Amazon Price: $11.20, this means 21% off!    Used Price: $4.06    Publisher: Picador (01 April, 2004)
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness by Jay Conrad Levinson
List Price: $14.95    Amazon Price: $10.17, this means 28% off!    Used Price: $7.00    Publisher: Houghton Mifflin (22 May, 2007)
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Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz, Guy Kawasaki
List Price: $24.95    Amazon Price: $16.47, this means 33% off!    Used Price: $13.47    Publisher: Kaplan Business (01 November, 2006)
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Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know by Jeffrey Gitomer
List Price: $30.00    Amazon Price: $19.80, this means 36% off!    Used Price: $9.49    Publisher: Bard Press (25 August, 1998)
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unSpun: Finding Facts in a World of Disinformation by Brooks Jackson, Kathleen Hall Jamieson
List Price: $12.95    Amazon Price: $10.36, this means 16% off!    Used Price: $6.75    Publisher: Random House Trade Paperbacks (24 April, 2007)
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