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Branding : Book Review List

Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management by Alice Tybout, Tim Calkins, Philip Kotler
List Price: $29.95    Amazon Price: $19.77, this means 34% off!    Used Price: $18.84    Publisher: Wiley (29 September, 2005)
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The 22 Immutable Laws of Branding by Al Ries, Laura Ries
List Price: $18.95    Amazon Price: $12.89, this means 33% off!    Used Price: $6.98    Publisher: Collins (17 September, 2002)
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Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobe, Marc Gob, Sergio Zyman
List Price: $24.95    Amazon Price: $16.47, this means 33% off!    Used Price: $11.95    Publisher: Watson-Guptill Publications (15 January, 2001)
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How Brands Become Icons: The Principles of Cultural Branding by Douglas B. Holt
List Price: $29.95    Amazon Price: $19.77, this means 34% off!    Used Price: $16.00    Publisher: Harvard Business School Press (September, 2004)
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The Leader s Edge : Using Personal Branding to Drive Performance and Profit by Susan Hodgkinson
List Price: $15.95    Amazon Price: $15.95    Used Price: $16.27    Publisher: iUniverse, Inc. (07 September, 2005)
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Best Practice Cases in Branding by Kevin Lane Keller
List Price: $38.00    Amazon Price: $29.45, this means 23% off!    Used Price: $23.50    Publisher: Prentice Hall (22 November, 2002)
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A Clear Eye for Branding by Tom Asacker
List Price: $17.95    Amazon Price: $17.95    Used Price: $29.80    Publisher: Paramount Market Publishing, Inc. (30 April, 2005)
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The Case for B2B Branding : Pulling Away from the Business-to-Business Pack by Bob Lamons
List Price: $29.95    Amazon Price: $29.95    Used Price: $19.92    Publisher: South-Western Educational Pub (30 August, 2005)
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Winning the Profit Game: Smarter Pricing, Smarter Branding by Robert G. Docters, Michael R. Reopel, Jeanne-Mey Sun, Stephen M. Tanny
List Price: $29.95    Amazon Price: $19.77, this means 34% off!    Used Price: $10.25    Publisher: McGraw-Hill (12 December, 2003)
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The Personal Branding Phenomenon by Peter Montoya, Tim Vandehey, Paul Viti
List Price: $24.95    Amazon Price: $16.47, this means 33% off!    Used Price: $8.36    Publisher: Peter Montoya (24 April, 2002)
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Brand Medicine : The Role of Branding in the Pharmaceutical Industry by Tom Blackett, Rebecca Robins
List Price: $69.95    Amazon Price: $43.09, this means 37% off!    Used Price: $32.50    Publisher: Palgrave Macmillan (11 August, 2001)
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Brands and Branding (The Economist Series) by Rita Clifton, John Simmons, Sameena Ahmad, The Economist
List Price: $32.95    Amazon Price: $21.75, this means 34% off!    Used Price: $21.68    Publisher: Bloomberg Press (February, 2004)
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Inspired Retail Space: Attract Customers, Build Branding, Increase Volume by Corinna Dean
List Price: $25.00    Amazon Price: $16.50, this means 36% off!    Used Price: $16.74    Publisher: Rockport Publishers (01 May, 2005)
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Branding Unbound: The Future Of Advertising, Sales, And The Brand Experience In The Wireless Age by Rick Mathieson
List Price: $24.95    Amazon Price: $16.47, this means 33% off!    Used Price: $16.71    Publisher: AMACOM (15 July, 2005)
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Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity (Design Directories) by Helen Vaid
List Price: $29.95    Amazon Price: $19.77, this means 34% off!    Used Price: $16.96    Publisher: Watson-Guptill Publications (March, 2003)
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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position by Brad VanAuken
List Price: $24.95    Amazon Price: $16.47, this means 33% off!    Used Price: $16.47    Publisher: AMACOM (07 July, 2003)
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Storytelling : Branding in Practice by Klaus Fog, Christian Budtz, Baris Yakaboylu
List Price: $49.95    Amazon Price: $49.95    Used Price: $46.25    Publisher: Springer (24 February, 2005)
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B2B Brand Management by Philip Kotler, Waldemar Pfoertsch, I. Michi
List Price: $49.95    Amazon Price: $34.96, this means 30% off!    Used Price: $37.93    Publisher: Springer (01 September, 2006)
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Storytelling: Branding in Practice by Klaus Fog, Christian Budtz, Baris Yakaboylu
List Price: $49.95    Amazon Price: $39.96, this means 20% off!    Used Price: $22.06    Publisher: Springer (24 February, 2005)
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management by Philip Kotler, Alice Tybout
List Price: $35.00    Amazon Price: $23.10, this means 34% off!    Used Price: $18.31    Publisher: Wiley (29 September, 2005)
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Firebrands: Building Brand Loyalty in the Internet Age by Doug Millison, Michael Moon
List Price: $29.99    Amazon Price: $19.79, this means 34% off!    Used Price: $0.01    Publisher: McGraw-Hill Osborne Media (14 August, 2000)
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The Leader s Edge: Using Personal Branding to Drive Performance and Profit by Susan Hodgkinson
List Price: $15.95    Amazon Price: $15.95    Used Price: $10.00    Publisher: iUniverse, Inc. (07 September, 2005)
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The Brand Called You: The Ultimate Personal Branding Handbook to Transform Anyone into an Indispensable Brand by Peter Montoya, Tim Vandehey
List Price: $12.95    Amazon Price: $10.36, this means 16% off!    Used Price: $7.64    Publisher: Peter Montoya Pub (30 June, 2005)
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The Brand Gap: Expanded Edition by Marty Neumeier
List Price: $21.99    Amazon Price: $14.95, this means 33% off!    Used Price: $13.23    Publisher: Peachpit Press (04 August, 2005)
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Private Label Strategy: How to Meet the Store Brand Challenge by Nirmalya Kumar, Jan-benedict E. m. Steenkamp
List Price: $35.00    Amazon Price: $23.10, this means 34% off!    Used Price: $21.95    Publisher: Harvard Business School Press (13 February, 2007)
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Lovemarks: The Future Beyond Brands by Kevin Roberts, A. G. Lafley
List Price: $27.50    Amazon Price: $18.15, this means 33% off!    Used Price: $14.99    Publisher: powerHouse Books (04 November, 2005)
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Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies by WOW Branding
List Price: $40.00    Amazon Price: $26.40, this means 35% off!    Used Price: $21.11    Publisher: Rockport Publishers (01 March, 2007)
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Brandjam: Humanizing Brands Through Emotional Design. by Marc Gobe
List Price: $24.95    Amazon Price: $16.47, this means 33% off!    Used Price: $15.34    Publisher: Allworth Press (15 December, 2006)
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Trump: How to Get Rich by Donald J. Trump, Meredith Mciver
List Price: $7.99    Amazon Price: $7.99    Used Price: $2.38    Publisher: Ballantine Books (28 December, 2004)
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