The Hot Zone : A Terrifying True Story by Richard Preston
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Mail and Internet Surveys : The Tailored Design Method by Don A. Dillman
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Market Driven Strategy : Processes for Creating Value by George S Day
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Marketing Research (Marketing Research) by David A. Aaker, V. Kumar, George S. Day
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Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers by Bernd H. Schmitt, Bernd Schmitt
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Marketing Research Essentials by Carl McDaniel, Roger Gates
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Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer Needs by ACNielsen
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Asking Questions : The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires by Norman M. Bradburn, Seymour Sudman, Brian Wansink
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Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk) by Delbert I Hawkins, Roger J Best, Kenneth A Coney
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Strategic Advertising Management by Larry Percy, Richard Elliott
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Designing and Conducting Survey Research : A Comprehensive Guide (Jossey Bass Public Administration Series) by Louis M. Rea, Richard A. Parker
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How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman
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Consumer Behavior: Building Marketing Strategy by Del I. Hawkins, Kenneth A. Coney
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Essentials of Marketing Research, 2nd Edition by V. Kumar, David A. Aaker, George S. Day
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Multivariate Data Analysis (6th Edition) by Joseph F. Hair, Bill Black, Barry Babin, Rolph E. Anderson, Ronald L. Tatham
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Marketing Metrics: 50+ Metrics Every Executive Should Master by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
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Consumer Behavior (7th Edition) by Michael Solomon
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Consumer Behavior (9th Edition) by Leon Schiffman, Leslie Kanuk
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Hello from Heaven: A New Field of Research-After-Death Communication Confirms That Life and Love Are Eternal by Bill Guggenheim, Judy Guggenheim
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Marketing Research by David A. Aaker, V. Kumar, George S. Day
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Basic Marketing Research with SPSS 13.0 Student CD (2nd Edition) by Naresh Malhotra, Mark Peterson
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Hidden in Plain Sight: How to Find and Execute Your Company s Next Big Growth Strategy by Erich Joachimsthaler
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Get Clients Now!: A 28-day Marketing Program for Professionals, Consultants, And Coaches by C. J. Hayden
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Consumer Behavior by Wayne D. Hoyer, Deborah J. MacInnis
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Marketing Research with SPSS by Carl McDaniel, Roger Gates
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Consumer Behavior with DDB Life Style StudyTM Data Disk by Delbert I Hawkins, David L Mothersbaugh, Roger J Best
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