Building Your Business with Google For Dummies

Partner up with Google and watch your business boom! Find out how to score high in searches, use AdWords, and connect with customers Google what a magnificent, two-headed creature! On one side are searching customers; on the other, business owners like you. This book helps bring both together to live happily ever after. Here s where you ll discover how to climb higher on Google s index, explore its great advertising programs, and find out how your site can win the search sweepstakes. The Dummies Way Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun Discover how to: Find customers seeking what you sell Optimize advertising keywords Maximize cost-per-click benefits Plan and execute an ad campaign Build revenue with AdSense Place higher in search results