The 22 Immutable Laws of Branding Review

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding - Not reviewed yet.

Your Comments/Opinions

'The great part about books by Al Ries is the fact that he tries to prove his point by using real life examples of companies doing the right (or the wrong thing). He uses the same pattern in this book too with great results. In this book, the stress is on the tendency of companies to expand their brand , often resulting in disastrous consequences. Another interesting point is about how quality of the product really doesnt matter much, and the success of the brand depends of a whole lot of other factors. Read the book for more! Its a quick read and you should be able to finish the book in around a couple of hours.'

vikram

Manufacturers Description/Specification

As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand.

"Marketing is building a brand in the mind of the prospect," they write. "If you can build a powerful brand you will have a powerful marketing program. If you can't, then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective." A no-holds-barred look at a diverse collection of successful--and not-so-successful--branding efforts undertaken by these and other high-profile firms, their book distills the most critical principles involved into a series of clear rules with straightforward titles such as The Law of Expansion, The Law of Contraction, The Law of Consistency, and The Law of Mortality. While some of their suggestions may at first seem counterintuitive, together they compose a logical blueprint for success in today's ever-more-competitive environment.

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