Promoting Your Online Business, Officinado Business Help Directory
Promoting Your Online Business
There are 3 key ways for potential customers to find your website:Search Engine Results
The chances of you getting any traffic from ‘free’ search engine
listings are slim. Results are manipulated by Search Engine Optimisers who push
their clients up to the first page for any given query. If you research the
subject of ‘search engine optimisation (also known as SEO/SEM) you will
be able to do the work yourself but it’s likely to be very time consuming.
It’s probably best to hire a professional to do the work, but be sure
to ask for references, and go with someone who’s been doing it for a few
years and has a proven track record. There are unethical companies who will
take your money and run, and companies who use underhand tactics to manipulate
the results which could get your site banned from the listings completely –
so choose carefully – and don’t necessarily go with the cheapest!
PPC Advertising
The quickest way to get top position on the largest search engines is to buy
your ranking via "pay per click“ ads. Also known as "Sponsored
Results or Sites".
These ads allow you to state how much you are willing to pay for every visitor
who clicks on your ads, and the results are ranked accordingly. If your competitor
is willing to pay 10p per visitor and you are willing to pay 11p, you will be
first and he will be second etc.
The major PPC advertisers today are Overture, Espotting and Google Adwords.
Advertisers bid against each other on an auction basis to achieve higher rankings
than their competitors.
You are only charged when someone clicks your ad & visits your website.
Prices for ads we currently manage for clients range from 5p to £50 per
click.
Affiliate Programs
An affiliate program is an advertising program offering a monetary incentive
for webmasters to drive traffic to the advertiser's website. This eliminates
the necessity for the advertiser to find websites with related content to list
their banners. It also increases the response rate by giving the "affiliate"
websites a stake in the response rate. Affiliate programs are a great plan for
the websites offering them, but the websites that participate often become underpaid
sales representatives.
You can sign up with one of the major networks such as Commision Junction or
Tradedoubler, and the advantage here is that you will recruit a large number
of webmasters to promote your site quickly. Or you may choose to run your own
program which is cheaper and if done correctly will increase the number of links
to your site and give you a better position in the ‘free’ search
engine results.
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