The Copywriter's Handbook Review
The Copywriter's Handbook
The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells(full title wouln't fit in box! sort it out officinado
This is the best book I've ever read on the writing process. Robert Bly shows you how to write with the minimum of excess and get right to the point. That's a vital part of copywriting but it's also important in writing generally. If you have to have one book to improve your writing, no matter what your style, this is the one.